Job Title:EE Manager, Online Analytics
Job # 1379464/3526: EE Manager, Online Analytics
Market Related Salary
Johannesburg, South Africa (Gauteng)
Permanent skilled level position at Standard Bank of South Africa in the Financial industry.
Posted by Standard Bank of South Africa on 07/05/2012 Standard Bank of South Africa
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Job Purpose To support PBBSA online channel in effective strategic and tactical decision making through analysis of customer behaviour. To support the monitoring and optimisation of Online channels key business components including product applications, self-service transactions, lead generation tools, online customer segmentation, user types for the secure and non-secure portions of the sites. To align to key strategic goals, analysing key online channel reports, and providing recommendations on remedial action. Measure the results, analyze new ways to improve and continue the optimization process. To set up a measurement plan for the online channel. Monitoring important metrics which indicate change. Identify and optimize the elements which contribute to sales and service success. This will include the development of monitoring plans, metrics and dashboards, data extraction and provision of analytically supported recommendations based on customer behaviour online. Key Result Areas Quality and number of recommendations made measured against improvement in site performance indicators evident through increased application Conversion Rate, Application Completion Rate, online banking transaction volumes and value, Cost Savings, Lead Conversion Rate, increase visits and improved user registrations Extent and quality of usage of online analytics insight provided for decision making. Extent and quality of reporting and monitoring structures developed. E.g. executive dashboard that monitors online sites KPIs to measure how different initiatives affect online sites’ health and how much is acted upon to maximize the bank’s ROI. Availability of key automated reports ensuring that key stakeholders have the right information at their fingertips. Existence of convenience of alerts for notification when a KPI rises or falls dramatically in order to take actions on that information to support increased sales and improve service for a better customer experience. Qualifications A degree in Statistics or applied Mathematics, Information Systems, or equivalent. The ideal candidate will have the following competencies: Ability * In-depth knowledge and understanding of the e-commerce environment * Knowledge of website analysis methods and applications * Solid analysis background * use of web analytics applications both for extraction of insight and recommendation * In-depth understanding of retail banking and online customer behaviour * Understanding of mathematical / statistical methods * General knowledge of the financial services industry and online consumer behaviour * create multiple reporting suites * Project management ability – to manage multiple stakeholders / complex processes
Standard Bank is a South African-based financial services company with a global presence. Standard Bank believes that it is through their people that they will succeed and that only by working together will they make their offering to its customers. Standard Bank – Moving Forward.
Apply online before 13/05/2012.
How to Apply:
http://standardbank.careerjunction.co.za/car/job/joblst.asp?pageno=A&adv=-1&inf=0&comtype=3&comloc=-1&reczoneNo=-1&cofilter=0&cokeywords=0&cotype=all
Deadline: 13/05/2012.
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