Reference Number: 6462/AM/SpecCampMan/KM/Mid
Job Title: Specialist: Campaign Management
Location: Midrand
Job Level: 5 (Upper)
Reports To: Manager: Campaign Management
No. of Positions Available: 1
Response Deadline: 1/6/2012
Objectives: To identify opportunities for customer lifecycle campaigns (service, education, loyalty / relationship)
To identify requirements for ad-hoc campaigns
To identify opportunities for cross-selling and / or up-selling to the existing customer base.
To formulate a direct (below-the-line) campaign strategy for new / existing products and services.
To design and / or facilitate the content / creative for direct campaigns, ensuring the utilisation of appropriate channels and alignment with above-the-line campaigns.
To ensure optimal targeting of customers through segmentation and information analysis
To configure, test and implement campaigns using the campaign management system
To execute & maintain operational campaigns
To analyse and report on campaign success against pre-defined criteria.
Key Outputs: Design Campaigns
Configure, Test & Implement Campaigns
Manage Relations
Facilitate Events
Produce Reports
Manage Projects
Analyse Information
Financial impact analysis of activities.
Competencies: Skills:
Campaign Design (Creative, Process & System)
Communication
Analytical
Facilitation
Planning
Knowledge:
MS-Office
Direct Campaign Management Principles & Best-Practices (essential)
Product / Service Marketing
Customer Lifecycle Management
Reporting tools (e.g. Cognos, Hyperion, Business Objects) (advantageous)
Telecommunication Industry (advantageous)
Vodacom Products & Services (advantageous)
data transformation & data manipulation skills (Advantageous)
Attributes:
Creativity
Strong detail orientation
Positive attitude
Hard worker
Quick learner
Self-starter
Assertive
Decisive
Analytical
Good judgment
Requirements: Qualifications:
Matric / Grade 12 or SAQA accredited equivalent* (Essential)
3 year degree/diploma or SAQA accredited equivalent* in Finance/ Engineering/ Commerce/ Science or any related field of study (Essential)
Experience:
Minimum of 3 years experience in direct campaign management, direct marketing, product management, product / business / data analysis (Essential)
1 year product / service management experience in telecommunications industry (Advantageous)
1 year product / service marketing experience in telecommunications industry (Advantageous).
Other: *Please note that the onus lies with the candidate to provide Vodacom with substantial evidence to prove that his/her qualification is equivalent to the required NQF (National Qualifications Framework) level for the specific position.
Incomplete applications/CV’s will not be considered.
Employment Equity: The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Apply to:
http://www.vc.drm-za.com/
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