Job Title Marketing Manager (CRM & Retention)
Company DSTV Online
Location - Country South Africa
Location - Province Gauteng
Location - Town / City Randburg
Job Type Permanent
Equity Status Open To All
Number of Positions 1
Special Requirements
[ ] Job Advert
Context We are currently looking for a Marketing Manager (CRM and Retention) who will be responsible for planning, successful execution and follow up for a diverse range of customer retention campaigns, along with producing monthly forecasts, and other business reporting as required.
If you are interested in working within a dynamic and vibrant environment that is constantly changing as we strive to keep abreast of new media trends and technology please apply online.
Customers Customers:
Marketing
Customer Care
Sales
Finance
DStv Online product managers
DStv Online stats analyst
DStv Online management
Outputs Campaign Planning & Execution:
Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
Campaign Analysis:
Analyze campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.
Special Projects:
Participate in a variety of special projects as requested, including process improvements, new retention categories, and joint projects with Customer Service.
Customer Focus:
Working with Marketing and Product Managers to develop and maintain a customer-focused attitude toward activities, concentrating on those that contribute toward improving customer lifetime value.
Social Media
Together with marketing manager and social media coordinator plan and monitor social media campaigns for customers. Coordinate campaigns through out the MultiChoice business.
Competencies Experience:
Must have CRM experience
Experience in Mobile and/or internet industry
Experience and understanding in marketing pan-Africa
Prior team management is an advantage
Qualifications:
Matric
Relevant Marketing degree or diploma
At least 5 years work experience in direct marketing environment, preferably with experience in both acquisition and retention marketing
Experience in mobile / internet industry
Functional Competencies
CRM experience and knowledge of CRM systems
Excellent customer service orientation
Knowledge of digital and online marketing
Effective verbal and written communication on all levels and both internally and externally
Strong analytical, technical and mathematical abilities
Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker
Prioritizes workload and meets deadlines for a variety of marketing "deliverables"
Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills
Behavioural Competencies
Self-starter
Good presentation skills
Excellent communication skills, both written and verbal
Good negotiation skills
Develop and maintain strong 3rd party relationships
Ability to work quickly and accurately
Ability to work under pressure and reach set deadlines
[ ] Equity Statement
We are committed to Employment Equity when recruiting internally and externally. It is company policy to promote from within wherever possible. Therefore, please be aware that internal applicants will be considered first before reviewing external applicants, provided that this supports achievement of our Employment Equity goals.
How to Apply:
http://careers.multichoice.co.za/candidateapp/browse.aspx
Deadline: 10th Aug 2012
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